Tiktok Shop Academy

Product Information Quality Improvement Guideline (Part 1): Product Title Guidelines

12/24/2024

Part 1 - Product Title Guidelines

  1. Benefits of Improving Your Product Detail Page's Listing Quality

  • More exposure
With optimized product information, more organic traffic will be directed to these products, so TikTok consumers will have a higher chance to see your products. It is also more likely that the product will be selected to participate in various TikTok marketing campaigns.
  • Higher conversion
We have seen across markets that optimized product information increases the probability of consumers adding the product to their shopping cart. High-quality product information provides consumers with greater confidence in the product, which helps lower pre-sale inquiries, give high readability of your product information and increase the sales conversion rate of your product.

  1. Product Detail Page Optimization

2.1 How to create a good product title

Tips
Examples
Format
  • use 25-80 characters. Make it easier for buyers to read and capture information. Don't forget to utilize the hot keywords recommended by our system for your products!
  • Capitalize the first letter of each word (except conjunctions, articles, prepositions)
  • Include necessary punctuation marks such as hyphens (-), forward slashes (/), commas (,), and signs (&) and period (.)
  • Use Arabic numerals（"5" , not "five" ）
  • Use abbreviations for measurement unit, such as "cm" 、"oz" 、"in" and "kg"
  • Note
    • Do not use the unofficial language of the country/region intended for sale, unless it is part of the brand name)
    • Do not use all uppercase letters, and non-linguistic ASCII characters, such as Æ, ©, or ®. Do not contain ambiguous information like symbols or special characters, such as ~ ! * $ ? _ ~ { } # < > | * ; ^ ¬ ¦, unless it is part of the brand name.
  1. Safety 1st Deluxe 25-Piece Baby Healthcare and Grooming Kit (Arctic Blue)
    • Characteristic :
      • Using 25-80 characters ✅
      • Capitalization of the first letter for each word ✅
      • Include necessary punctuation marks (e.g -, /, etc) ✅
      • Use latin numerals ✅
  2. Grimoire Girl: A Memoir of Magic and Mischief Hardcover – Deckle Edge, October 3, 2023
    • Characteristic :
      • Using 25-80 characters ✅
      • Capitalization of the first letter for each word ✅
      • Include necessary punctuation marks (e.g -, /, etc) ✅
      • Use latin numerals ✅
  3. Panoxyl 4% Benzoyl Peroxide Acne Creamy Wash 6 oz (Pack of 2)
    • Characteristic :
      • Using 25-80 characters ✅
      • Capitalization of the first letter for each word ✅
      • Include necessary punctuation marks (e.g -, /, etc) ✅
      • Use latin numerals ✅
      • User abbreviations for measurement unit ✅
Content
  • It must be accurate and concise, while highlighting the selling points, so that buyers can quickly understand the type and characteristics of the product with just a glance
  • It is recommended to include key information: [product brand]+[product content]+[range of application]+[product type]+[main function/feature/advantage]
    • [Product brand]: Brand name, provided the relevant authorization has been obtained from the brand owner
    • [Product content]: The composition of the commodity itself, such as material, color, size, quantity, pattern, packaging, capacity, model.
    • [Scope of application]: People and scenarios for which the product is applicable, such as "gender", "adult/teenager/children/baby", "outdoor", "banquet", "which part of body", "applicable to Apple 12 mobile phones", etc
    • [Product type]: Product classification, such as "T-shirt", "mobile phone", "bookcase" and so on.
    • [Main function/feature/advantage]: The description of the product, which refers to the value points the product can provide to buyers, such as "waterproof", "elastic", "collector's edition", "educational", "multi-functional", "can enhance immunity", etc
    • The above are general recommendations for all categories. For specific recommendations for different categories, please refer to corresponding guidelines.
  • Note
    • Must include information identifying the product, such as "umbrella" or "Martens boots".
    • It must be consistent with the category and attributes of the actual product. For example, if the product is girls' pants, irrelevant keywords such as women's wear/maternity wear/adult men's wear should not be included.
    • Subjective or time-sensitive evaluation terms shall not be used, such as "bestseller", "best", "good value for money" etc
    • It shall not use keywords that are inconsistent with goods or infringe on others' intellectual property or violate advertisement laws. For example, exaggerated statements like "top 1 in the country", "the largest", etc.
    • Do not include marketing content, promotions or descriptions irrelevant to product features, such as "discount x%", "100% quality guarantee", "free shipping".

2.2 How to select the correct category for your product

Sellers should consider their product's features and functions when choosing a correct product category. A correct category choice is one that matches the product's function and description. For example, a dress can be categorized under the "womenswear" category.
Sellers have two ways to select the relevant product category:
  1. By selecting from the list of available categories; or
  2. By utilizing TikTok Smart Category Recommendation feature
      You can learn more information regarding TikTok Smart Recommendation feature on this link

      2.2.1 How to select the correct category for your product

      "Invite-only" products refer to specific product categories that sellers can only sell if they have been onboarded through an "invite-only" process. This involves submitting the necessary documentation through the Seller Center from My Account > Account Settings > Qualification Center. This increases the likelihood that products sold in these categories are of high quality and compliant with the relevant laws and regulations. Sellers who have not been onboarded via this process are prohibited from listing, sharing, or promoting products within these categories.

      2.2.2 How do I Apply to Sell "Invite-only" products?

      Sellers are allowed to sell within the following categories only if they have been onboarded by submitting the required documentation through the Seller Center from My Account > Account Settings > Qualification Center. Please refer to this article for details on the application process.

      2.2.3 What Happens if I List "Invite-only" Products without Approval?

      TikTok Shop may audit product listings at any time and take enforcement actions against sellers who violate our guidelines. Some of the enforcement actions we may take are:
      Rejecting product listings.
      Delisting products from the seller's shop.
      Assigning violation points to a seller's shop. Accumulating a certain number of violation points may result in the revocation of a seller's TikTok Shop privileges.
      TikTok Shop may also take further enforcement actions against a seller based on the severity or frequency of their violations. For more information, please visit our TikTok Shop Seller Performance Evaluation Policy.
      Note: If a seller believes an enforcement action has been taken against them in error, they can file an appeal on the Seller Center Shop Health page.
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