Live Analytics Newly Launch: Check Shop Livestream Performance in One Page!

Data compass has a newly upgraded Livestream analytics page, merging the original Livestream analytics and Today's Livestreams page to help merchants view all the LIVE performance of the store on one page, and no longer face the problem that the LIVE data of the previous day is difficult to find. Support understanding the store's Live performance and each creator's account.Entrance：【Data Compass】-【Livestreams Analytics】

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Applied Scenarios

🌟Flexible switch between today and historical LIVE data

Support merchants to flexibly view today's and historical LIVE data according to time filtering on one page, avoiding the inconvenience of viewing today's and historical data on two pages respectively, and at the same time solving the problem that sometimes the previous day's LIVE data performance cannot be seen in time, helping Merchants review LIVE performance.

🌟View a period of LIVE summary data or a single LIVE transaction performance

Support merchants to view LIVE summary transactions in day/week/month or any custom time period, and also support viewing the data performance of a single Livestream and jumping to the Live screen.

🌟View LIVE contributions of all creators for the shop

Filtering affiliate creators or official accounts by name can help merchants to view the LIVE contribution that a creator has brought to the store through LIVE during this period. You can download the LIVE data of different creators to get the outstanding LIVE creators during this period. You can also directly understand the creator's ability to sell products in Livestream and the matching degree with store products by comparing the performance of Livestream performance.

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Functions

📣Aggregated Live performance over the selected period of time

Display the revenue, orders, buyers, exposure-click conversion rate ( CTR ), and click-order conversion rate (C_O) performance of all official and affiliate creators through LIVE during the selected time period.

📣Single Livestream performance

View revenue, order, interaction, conversion and new followers of a single LIVE, and support export and download.

📣Affiliate Creators LIVE performance

View a single LIVE performance of affiliate creators and own official accounts over a period of time.

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Detail introduction of functions

Overall Data

View today's LIVE summary data:

• When selecting [Today] to view today's data: display the revenue and conversion data generated through LIVE during today's time period;
• 4 Core Indicators:

1. Livestreams
2. Revenue
3. Unit Sales

BuyersView historical data:

• When selecting [last 7 days, last 28 days, natural day, natural week, natural month, custom time period] to view historical data: display the number of LIVEs, transactions, orders generated by the store through LIVE during the selected time period
• 8 Core Indicators:

1. Livestreams: The number of livestreams within the selected period；
2. Revenue-generating Livestreams: The number of livestreams that resulted in revenue within the selected period；
3. Revenue: The cumulative amount paid for orders made from Livestreams, including returns and refunds；
4. Unit Sales: The cumulative number of products sold from Livestreams；
5. Buyers: The number of unique users who paid for orders made from Livestreams. When you select the custom period；
6. CO rate: orders/product clicks via Livestream channel；
7. CTR（Click-through rate): The number of clicks on Livestream products / the number of views of the Livestream during the selected period, including products in product lists and product cards；

Orders: The number of SKU orders created and paid by users from the livestream。

• Note: When LIVE spans multiple days, the Overall Data only contains the data generated by LIVE in the selected time period:
• For example: today is the 5.10th, a LIVE starts at 5.9 and ends on 5.10: a $100 transaction is generated on 5.9, and a $200 transaction is generated on 5.10. When the selected time is [Today], the transaction amount displayed is $200.

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Live List

Check the data of today's LIVE:

• When selecting [Today] to view today's data: Display LIVEs that have generated data during today , for example:
• The LIVE room that started yesterday and ended today;
• The LIVE room that started yesterday and still does not end today;
• The LIVE room that starts today and ends today;

The LIVE room that starts today, but does not end today;

View historical LIVE performance data:

• When selecting historical data for a certain period of time, display the LIVE room that started LIVE during this time period. For example: Today is 5.10, select "Last 7 days" (5.3-5.9)
• LIVE rooms that will be displayed:
• Start LIVE on 5.3 and end LIVE on or before 5.10;
• Start LIVE on 5.9 and end LIVE on 5.9/5.10;
• LIVE rooms will not be shown:
• Start LIVE on 5.2, ends on 5.3 or later;

Ends before 0:00 on 5.3;

Single LIVE record indicators

1. Revenue: The cumulative amount paid for orders made from Livestreams, including returns and refunds
2. Products: The cumulative number of products added to the Livestream showcase
3. Different Products Sold: The number of products for which sales were generated from the Livestream
4. Orders Created: The number of SKU orders created by users from Livestream
5. Orders Paid: The number of SKU orders created and paid by users from Livestream
6. Unit Sales: The cumulative number of products sold from Livestreams
7. Buyers: The number of unique users who paid for orders made from Livestreams. When you select the custom period
8. Average Price: The average price of the units sold, revenue/product sales
9. Viewers(total viewers): The number of unique viewers of the Livestream
10. Views(watch PV): The number of views of the Livestream
11. ACU: The average number of concurrent viewers per minute during the Livestream
12. PCU: The peak number of concurrent viewers of Livestream
13. Avg. Viewing Duration: The average length of time each unique viewer watched the Livestream
14. Comments: The cumulative number of times users left comments on Livestream
15. Shares: The cumulative number of times users shared Livestream
16. Likes: The cumulative number of times users liked the Livestream
17. New followers: The number of times users clicked to follow the creator
18. Product impressions (product view): The number of impressions of all Livestream products, including the product list and product card impressions
19. Product clicks: The number of product clicks from Livestream, including product list and product card clicks
20. CTR（Click-through rate）: The number of clicks on Livestream products divided by the number of views of the Livestream during the selected period, including products in product lists and product cards
21. C_O： orders/product clicks via Livestream channel

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Selecting Account

Support viewing the aggregated LIVE data and single room LIVE list of the store during the selected time according to different kinds of accounts, like [official, channel, alliance, all] creator accounts, for example:

• When selecting [Affiliate] creator, the summary data and LIVE list details show the LIVE summary and detailed data of all Affiliate creators during the time period.

Search creator:

• When selecting [All], you can directly search for the creator name you want in the search box;
• When [Official] is selected, only one official creator is supported in the search box;
• When [Channel] is selected, only viewing all channel creators is supported in the search box;

When [Alliance] is selected, the search box supports searching for the name of the Affiliate creator you want to view.