Growth Center - Seller Missions & Rewards
What are Seller Missions?
Seller Missions in TikTok Shop’s Growth Center are specially designed tasks and programs to guide sellers — especially new and growing sellers - in building good selling habits, improving their shop performance and develop successful selling habits.Why should sellers join Seller Missions?
- Missions guide sellers through tasks that mirror the habits and behaviors of top-performing sellers.
- Missions provide curated information to help sellers grow, including:
- Access key educational materials and new platform tools.
- Updates on new features or tools in Seller Center.
- Completion of missions allows sellers to earn exclusive rewards to support their growth journey.
Types of Missions Available
| Type of Missions | Description | Where to find |
| Growth Camp / Incubation Program | Time-limited mission series with stages. Sellers must complete the number of required missions in one stage to unlock the next stage and progress further. | Mission & Rewards → Growth camp |
| Regular Missions | Standalone tasks that sellers can complete anytime within the given mission period. | Mission & Rewards → Missions |
Special Program Missions:
These exclusive programs are curated for targeted seller groups and may not be available to all sellers. Make sure to regularly check Growth Center for new missions to participate!| Type of Missions | Duration | Who will receive? | Description |
| New Seller Kickstart Program | 120 days | New sellers to receive within 3 days upon successful account registration | Designed for new sellers, offering support and commission benefits to accelerate early growth. |
| TTS Jom Niaga | 15 days | Selected sellers | Foundational program for new & growing sellers to build essential selling capabilities and aim for higher-tier success. |
| TTS Shopmaster ("GMV to MVP") | 2 weeks | Selected sellers | Exclusive mission(s) for selected high-potential sellers. Provides additional rewards and benefits for every milestone achieved for fast-track growth. |
| TTS BINA hingga Jaya | Varies | Invite-only sellers | High-impact program for selected sellers, offering expert guidance, advanced strategies, and tailored content for sustainable long-term success. |
Where to find seller mission?
How to Complete Seller Missions
| Steps | Desc |
| Step 1: Find Available Missions |
|
| Step 2: Accept the Mission |
|
| Step 3: Complete the Tasks |
|
| Step 4: Claim Your Rewards |
|
⚠️ Important Notes:
| |
Where to Check Your Rewards
Congratulations on completing your mission! Make sure you claim your rewards on time. You can view and track all the rewards earned from missions by visiting: → Seller Center → Growth → Mission & Rewards → My Rewards |
Reward - Platform Vouchers
| To activate your platform vouchers reward, follow these simple steps: | |
| Step 1: Visit the Mission Page |
|
| Step 2: Find the mission you have completed |
|
| Step 3: Reward Activation |
|
| Step 4: Reward Duration |
|
- The vouchers you receive will automatically be distributed to your buyers.
② The buyer can click on the voucher to view the voucher details.
③ From 'My Rewards' tab - You can see the vouchers utilisation rates.
* Platform vouchers reward distributed via seller mission are fully covered by TikTok Shop and will not be charged to the seller.
| Reward Metrics | Desc |
| Total value | The total value of the vouchers you have received from the mission reward. For exampleYou receive 20 units of "RM2 off on orders over RM22" voucher. Total value = 20*RM2 = RM40 |
| Claimed + expired | The total value of the vouchers that the buyers have claimed + the total value of the vouchers that have expired during the vouchers validity period. For exampleVoucher = RM2 off on orders over RM22Claimed vouchers quantity = 1Expired vouchers quantity = 0Claimed + expired = (1+0 )*RM2 = RM2 |
| To be claimed | The value of the vouchers that has yet to be claimed by your buyers. For example Voucher = RM2 off on orders over RM22To be claimed vouchers = 19To be claimed = 19 * RM2 = RM38 |
Unclaimed / Total   | Unclaimed - Voucher that is to be claimed by the buyer. Total - Total Voucher distributed to the sellerFor example 19/20 = There are 20 vouchers distributed to the sellers store (the voucher will appear in the PDP / LS / SV) ; and there are 19 vouchers left to be collected from the seller store. Fully collected example 0/50 = There are 50 vouchers distributed to the sellers store (the voucher will appear in the PDP / LS / SV) ; and there are 0 vouchers left to be collected from the seller store. |
Reward - Fee Waiver
| To activate your fee waiver reward, follow these simple steps: | |
| Step 1: Visit the Mission Page |
|
| Step 2: See the Pop-Up |
|
| Step 3: Reward Activation |
|
| Step 4: Reward Duration |
|
Reward - Promote Coupon
| Promote coupon usage | Desc |
 | ① Go to the video or livestream you want to boost, click on the fire icon that says "Promote"② Select the promote coupon to buy③ Select the boost mechanic(boost sales, boost accounts or boost followers) |
 | ④ After choosing the right package, click the pay button. ⑤ In the checkout page you will see the discount applied and you can click "pay and start boosting" |
Reward - Ads Credit
When a merchant registers for a percent-off coupon program, the TTAM shows the percent-off coupon quota on the Promotion landing page (for example, the quota is $500). Cashback will be given to sellers based on their payment method:- Regular/Pre-paid top-up: Sellers will receive cashback within 24 hours after the ad balance (non-coupon/ad credit amount) has been consumed. Sellers will then see their ad balance increase while their percentage-off coupon quota is deducted by the same amount. If one seller tops up $200 and spends $100 on TikTok Shop Ads (current ad balance is $100), with a 50% cashback within 24hours, the ad balance will be $150 and the percent-off coupon quota will be $50.
- Autopay top-up: Cashback will be transferred to the seller's credit card within 24 hours after cash/credit (not ad credit) has been spent on the TikTok Shop Ads. This will result in a decrease in credit card bills for sellers while their percentage-off coupon quota is deducted by the same amount. One seller sets up a $100 ad campaign, and $100 is consumed (currently $100 is billed to the seller's credit card), with a 50% cashback within 24 hours, the seller's credit card bill is changed to $50, and the seller's percent-off coupon quota is $50.
⭐ Final Tips for Sellers:
- Regularly check Growth Center for new missions and rewards.
- Participate early to avoid missing out on limited rewards.
- Watch for invitation-only programs - Maximize your shop’s potential.
- Treat missions as a guide to grow your shop step-by-step — rewards will be an additional bonus to support your growth at TikTok Shop!
Disclaimer: TikTok Shop reserves the right to make any amendments towards the mission and reward mechanics, where necessary.