How to Prepare Your Business for Mega Sales Days

Is your business ready for the mega sale rush? Use this checklist to prepare for some of the busiest shopping days of the year: Tips to boost TikTok Shop sales during peak shopping periods

1. Update your TikTok product detail pages and make them compelling to shoppers during Mega Sale Days (e.g., Include a complete list of freebies or promotions).
2. Update and improve your TikTok profile and shop page, making them more relevant and attractive during Mega Sales Days (e.g. Include important information in your profile description, such as a storewide discount, free shipping, or upcoming livestream schedule).
3. Review prices of competitors to keep your prices competitive and attractive to shoppers.
4. Add promotional offers for your advertised products to drive more add-to-cart actions and purchases.

Get creative with your TikTok content

1. Start planning, shooting, and editing your content before Mega Sales Days begin.
2. Ideally prepare 2-3 creatives to use for each product you plan to showcase.
3. Start building hype before Mega Sales Days, including teasers and even encores afterwards (aim to post 2-5 creatives per day).
4. Keep it relevant! Make your content relatable to Mega Sales Days (e.g., highlight Mega Sales promotions and your upcoming Mega Sales TikTok LIVE schedule, use relevant video effects).
5. Need content ideas to get started? Check this out: https://ads.tiktok.com/business/creativecenter/inspiration/topads/pc/en?object=14

Now's the time to go LIVE on TikTok

1. Haven't gone LIVE on TikTok yet? Now's the perfect time!
   • Try going LIVE at least 2 weeks before Mega Sales Days start so you can practice. It also lets you gather insights, see what works or doesn't work with your audience, and iron out any logistical kinks.
2. Start planning your TikTok LIVEs early for Mega Sales Days.
   • Get your setup or backdrop ready, and plan to go LIVE regularly and often. For example, try to keep each LIVE 2 hours long and go LIVE at least once or twice a week at the same time of day.
   • On Mega Sales Days, we recommend you run longer LIVE sessions to maintain your presence and drive engagement with a wider group of potential shoppers that visit TikTok.
3. Be sure you've got everything you need to go LIVE during Mega Sales Days.
   • Need a LIVE host? Reach out to creators before Mega Sales Days begin.
   • Behind the scenes, make sure you have the help you need to run your TikTok LIVE.

Start HERE now!