Consumer Protection (Electronic Trade Transactions) Regulations
Starting 24 June 2025, the Ministry of Domestic Trade and Cost of Living (KPDN) will begin enforcing the Consumer Protection (Electronic Trade Transactions) Regulations 2024 ("Regulations"), which came into operation on 25 December 2024.
Examples of Required Certifications (Non-exhaustive list)The following is a non-exhaustive list of products that follow the safety and health standards as determined by the relevant authorities. Sellers are reminded to exercise due diligence and ensure that the appropriate product certificates are properly uploaded.
In addition, sellers failing to comply with the Regulations may face the following enforcement actions from KPDN pursuant to the Consumer Protection Act 1999:
Key Updates
The new Regulations require all online sellers to:- Disclose Seller's Information: Disclose the seller's name / company / business name, NRIC / company / business registration number (where applicable), email address, telephone number and business address on the online marketplace.
- Use National Language (Bahasa Melayu): All product titles and descriptions shall be provided in Bahasa Melayu. Additional translations in other languages may be included.
- Provide Valid Product Certifications: For applicable products that have followed the standard of safety and health as determined by the relevant authority, upload the corresponding certification documents as proof of compliance. These documents will be displayed on your product pages.
What Should Sellers Do?
Sellers are advised to take the following steps in order to comply with their obligations under the Regulations.- Update Your Seller Details on the Seller Center
- Use Bahasa Melayu in product titles, and product descriptions.
Update product titles and descriptions in Bahasa Melayu. Other languages may be included if needed.
- Provide valid product certifications (where applicable)
Below is an example of what the upload feature looks like:
Product Type / Category | Certification |
| Electronic Appliances (eg. Electric kettles, rice cookers, fans, irons, TVs) | SIRIM-ST Certificate & Label |
| Telecommunications Devices (eg. Mobile phones, routers, wireless earbuds) | SIRIM Certificate of Conformity (CoC) |
| Health Supplements, and OTC Medicines (eg. Vitamins, paracetamol) | MAL Number (Product Registration) |
| Medical Devices (eg. Thermometers, health monitors, COVID 19 test kits) | MDA Registration |
| Cosmetics & Skincare (eg. Shampoo, lotion, face wash, makeup, perfume) | NPRA Notification |
| Food Products (eg. Instant noodles, snacks, sauces) | MESTI / HAACP / HALAL (where applicable) certificates where applicable |
| Pesticides | Certificate of Registration to Pesticides Board, Department of Agriculture |
| Pet Food | Registration under Department of Veterinary Services (DVS) |
| Pet Medicine & Supplements | MAL Number (Product Registration) |
| Motorcycle Helmets | SIRIM |
Enforcement Actions
If you are found to violate these guidelines, your product listing may be delisted, and/or your shop may be closed.In addition, sellers failing to comply with the Regulations may face the following enforcement actions from KPDN pursuant to the Consumer Protection Act 1999:
- For Individual Sellers:
- First Offence: Fine up to RM50,000, imprisonment up to 3 years, or both.
- Second or Subsequent Offence: Fine up to RM100,000, imprisonment up to 5 years, or both.
- For Corporate Entities:
- First Offence: Fine up to RM100,000.
- Second or Subsequent Offence: Fine up to RM200,000.