Introduction
In the fast-paced world of e-commerce, every seller and creator faces the same challenge:
How to rise above the noise, drive sustainable growth, and turn passion into profit? As TikTok Shop enters its third year, we’ve listened to your needs and built the
BINA Community—a place where ambition meets action, and entrepreneurs thrive together. Born from the energy of our engaged offline workshops and the shared goal of elevating businesses, BINA is more than a community—it’s your partner in unlocking new heights.
What Does B.I.N.A. Stand For?
Inspired by entrepreneurial spirit, B.I.N.A. represents four core values:
- Berusaha (Strive): The determination to outperform in a competitive landscape
- Inovasi (Innovate): The courage to pioneer new strategies and set industry trends
- Naik Taraf (Upgrade): The commitment to evolve the business from small-scale to scalable
- Arah Tuju (Vision): The clarity to chart a long-term path in a fast-changing digital world
Why Join BINA?
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Grow Together, Not Alone-As the TikTok Shop seller base expands, access to expert guidance can feel limited. BINA changes that:
- Learn from certified trainers, top sellers, and industry leaders in weekly webinars and activities
- Connect with a curated network of ambitious peers for insights, collaboration, and support
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Turn Knowledge into Results-We focus on
actionable growth through:
- Weekly Workshops: Deep dives into viral content, ad optimization, and platform updates
- Monthly Events: Offline networking, product matchmaking, and strategy labs
- Annual Opportunities: Exclusive tours to global e-commerce hubs learn from industry experts
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Amplify Your Impact-Your success doesn’t stop with you:
- Showcase your wins through our #BINABersama campaign, reaching millions of buyers
- Become a community leader, inspiring others through your story and expertise
Ready to transform your business journey? The BINA Community is where entrepreneurs turn challenges into opportunities and dreams into achievements!
BINA Community is an Invite Only Community, where selected sellers & creators will be invited to the
ACE Bootcamp. Students who successfully graduate from the training camp will become members of the BINA community.
The following are seller and creator selection criteria that will be invited on a cohort basis for the Bootcamp (only after passing the Bootcamp the invited sellers & creators will be a community member)
Sellers who complete more Seller Missions have a higher chance of selection. Click this link to check your Seller Missions.： https://seller-my.tiktok.com/sea-growth/growth?mission_tab=common&shop_region=MY&tab=level_board* Requirements are subject to change as needed at different stages.
Bootcamp Participation:-
The following are courses that sellers & creators will experience in the ACE Bootcamp. The activities and courses are subject to change due to availability of our certified trainers, partners, and/or creator idols. More information will be shared after participants join the Lark Group during the bootcamp.
Bootcamp Graduation Requirements
To successfully graduate from the TikTok Shop ACE Bootcamp and become eligible for an invitation to the exclusive BINA Community, participants must fulfill the following criteria:
- Attendance
- Attend at least 70% of all live classes.
- Complete watching all pre-recorded lessons and pass quizzes with a minimum score of 70%.
- Individual Assignments
- Submit at least 80% of individual assignments assigned after live sessions.
- Achieve a minimum average score of 70% on individual assignments.
- Group Assignments
- Actively participate in all three weekly group assignments.
- Ensure your group submissions receive at least 60% average score.
- Participation and Engagement
- Actively participate in Bootcamp community discussions on Lark, contributing to peer learning and collaborative efforts.
Participants who meet or exceed all the above criteria will successfully graduate from the Bootcamp and receive a formal invitation to join the BINA Community.
