Start Selling with TikTok Shop Tab

Sellers can start selling by listing products! TikTok Shop is not limited to only selling livestream or short videos. This article provides a summary of steps that can help sellers improve their performance and usage of TikTok Shop Tab.
Follow the steps highlighted in this article to start selling at TikTok Shop Tab, by listing products and decorating Store.

What Is TikTok Shop Tab?

Shop Tab is the e-commerce entry point for TikTok Shop. Sellers can list products, decorate Store then sell. This entry point differentiates traffic between buyers that shop online without browsing through live streams and videos.
For greater details of TikTok Shop Tab, click here How To Access TikTok Shop Tab:-Summary of Key Steps That Can Help Seller Sell Better on TikTok Shop TabThe following steps are practices that will increase listed products' exposure through "Recommendation" on TikTok Shop Tab.

1. Product Information. Ensure product description is accurate with at least 200 words, paired with high quality images for listed products.

Use Channel Diagnosis to get recommendations to improve product standards. Accessed from Data Compass> Tab > Recommendation > Channel DiagnosisUse Product Optimizer to get system recommended steps to optimize product information.
Accessed from Home Page > Products > Product Optimizer

2. Product Service. Ensure products meet product standards with sufficient stocks (product satisfaction, fulfilment & logistics, and customer service scores are in good standing).

Store Rating guide can be referred to here

3. Participate in Tab Promotions and Campaigns.

Join Flash Sales & Super Flash Sales with the following links
Super Flash Sale:
https://seller-my.tiktok.com/promotion/campaign/detail/7245204214471919365Flash Sale :
https://seller-my.tiktok.com/promotion/campaign/detail/7244801154134148869For more details relating to traffic & exposure regarding TikTok Shop Tab, click here

Why TikTok Shop Tab?

1. Tab, as a sales channel, has the potential to grow more.
   • This channel works for both content driven sellers, or sellers that want to list and sell.
   • Tab Channel was launched in March 2023, with high potential to grow as a sales channel compared to live stream & short video selling, which has been active since April 2022.
     
     
2. Easy to list products. List products & sell at Tab
   1. List the best selling products of your business (especially ecommerce sellers, click here to find out why)
   2. Ensure uploaded products are accurate with description, and product details (content is key, 200 words for a product is highly recommended)
   3. Ensure uploaded products have clear, and well positioned product image
   4. Make sure you comply with TikTok Shop Product Guidelines
      1. Certain categories are Invite Only Categories. Sellers will need to fill in the following link with the required documents for approval.

https://wj.byteoversea.com/q/52697/PF9G5SC4/8c3f/#/
The application form can be accessed during the product uploading process with the following steps
Seller Center Home Page > Products > Add New Product
Further details on Invite Only Category, please refer to the guide here

2. For sellers that sell products of a brand owner, you will need to submit Brand Authorisation. Follow the guide by clicking here

Sellers are recommended to go through the Product Listing Guidelines here