Exaggerated Claims or Descriptions

What kind of content counts as Exaggerated Claims?

Absolute Claims

• Content must not contain absolute claims about a product's performance or effects. The following claims/promises are prohibited:
  • Declaring a product as the "Number 1 product in Asia".
  • Using terms like "the best...", "cheapest in...", "Top selling product in TiktokShop"

What happens if I breach these guidelines?

If you are found to violate these guidelines, you may have enforcement actions taken against your account. You should note that repeated offenses will result in more significant penalties.
Creators: If you are a creator, please see our TikTok Shop Creator Performance Evaluation Guidelines article and Creator Terms of Service for more information. If you think an enforcement action has been taken against you in error, appeal via the TikTok App. Please read our Creator Appeal Guidelines article for more information.

FAQs

How can I avoid Misleading Content?

• Provide accurate details about your product, function and effects on the content
• Do not exaggerate or make false product claims.
• If mentioning awards, certifications, or affiliations, ensure they align with product packaging and provide proof on content or when needed.
• Do not negatively compare or disparage other brands to promote yours.

• While certain ingredients might be known for their benefits, it's essential to differentiate between cosmetic and medicinal effects. You can highlight the presence of beneficial ingredients but avoid making direct health or medical claims.

How can I ensure my product claims are compliant?

• Always base your claims on solid evidence and research. When in doubt, consult with legal or regulatory professionals familiar with cosmetics and advertising standards in your region.

Best Practice

• Add product disclaimer on content to support the claim