Co-funded Campaigns

This article teaches you how to use Co-Funded Campaigns to increase sales in your store with high ROI. You will learn how to register for and manage Co-Funded Campaigns on your Seller Center on PC.

What are Co-Funded Campaigns?

Co-Funded Campaigns is a type of discount event which sellers can join. Sellers and TikTok Shop will "co-fund" or share the costs of the discount offered to buyers.
In co-fund campaigns, buyers enjoy discounts on participating products.
Products that participate in co-funded campaigns will receive a "Super Voucher" frame and tag. This will be promoted in PDP and in search results for improved shop/brand visibility:
This article will teach you how to participate and join in a co-funded campaign.

How to Prepare for Co-Funded Campaigns

How to Join Co-Funded Campaigns

1. View Available Campaigns

2. View Campaign Details

Important details such as campaign type, campaign dates and registration dates will be displayed. Click Learn all criteria to view each campaign's eligibility criteria, such as shop performance or campaign price criteria.
Note: All campaign applications are reviewed. You may be rejected from joining the campaign if you do not meet the criteria for the campaign as listed in the campaign details page
Co-Funded campaigns will be marked with a "Co-funded voucher" tag. Details of the co-funded scheme, such as the voucher amount and cost split, will also be available.
Click Register products to proceed to register your products
On the Seller app, you can click View details to check the sub-campaigns within a campaign. Some campaigns cannot be registered on app; you may need to finish your campaign registration on a PC.
Note: All campaign applications are reviewed. You may be rejected from joining the campaign if you do not meet the criteria for the campaign as listed on the campaign details page.

3. Submit Products into the Campaign

Click on Register and Add Products.
Select the products and variations you want to submit into this campaign, either via selecting products in Seller Center or via importing from Excel (please refer to the "Bulk Import Your Products" section below).
Depending on the campaign type, you will be required to fill some or all of the following fields:

• Campaign Price
• Campaign Quantity
• Campaign Commission Rate

You may also be required to fill in the campaign commission rate.
After selecting the products, fill in the campaign price and campaign quantity.
In this process on the TikTok Seller App，you can choose to do single product setting or batch product setting：

• Single product setting：Click Setting，and fill in the product info one by one.

• batch product setting：Click Batch Setting，and fill in the product info in batch.

❗ Please take extra caution when submitting campaign price and campaign quantity.

• Campaign Price:
  • TikTok Shop will record all sellers' submitted campaign prices. Depending on conditions of each campaign, sellers may be required to lower or match this campaign price in order to participate in future campaigns.
  • Campaign prices will be shown to buyers throughout the entire campaign period. If there are different prices configured in other promotions, such as Flash Deal or Product Discount, these will not be shown.
• Campaign Quantity:
  • TikTok Shop will lock sellers' campaign quantity immediately after your campaign submission has been reviewed and approved. After this review, you may not be able to adjust campaign quantity easily.

4. Add registered products to LIVE or collaborate with creators
   

After you have completed product registration for approval (by clicking "Submit & Next), you will be directed to add your registered products:

• Go to Live Manager: Leads you to the Livestream Panel. Add your campaign products to LIVE on either shoppable LIVE or short video
  

Go to Affiliate will lead you to the Affiliate Platform

• Select the products you want to promote by affiliate and set the commission for creators
  

5. After you joined the campaigns，the campaign will be marked as ‘registered’in the campaign homepage
   
   

How to View Products in Co-Funded Campaigns on PC

After submitting your products into a campaign, you can visit Product/Shop Campaigns page to keep track of your campaign application(s).
In the Registered Campaigns tab, click on Management for the relevant campaign.
You can also click Continue registration if the campaign is still ongoing.
Select the Registered Product tab to see your submitted products and the review status.
You can filter for products submitted by Product ID/Name.
Based on different registered status, you can select different actions for the products under the drop-down menu.
Some campaigns are also eligible for platform subsidies.
Where platform subsidies are provided, you can view the direct subsidy amount per product on the Registered Products page.

How to View Products in Co-Funded Campaigns on Seller Center App

Similar to PC, after submitting your products into a campaign, you can visit the Registered page to keep track of your campaign application(s).
Click on Management for the relevant campaign.
You can also click Continue registration if the campaign is still ongoing.

How to Edit Products in Co-Funded Campaigns

TikTok Shop will only allow sellers to edit product information during a certain "status" after the campaign submission. The status and editing conditions are as follows:
When your status is Under Review or Approved/Scheduled:

• You are allowed to increase campaign quantity or commission rate by clicking the "Edit" button. Changes are updated immediately and do not require TikTok Shop approval.
• You are not allowed to adjust campaign price or decrease campaign quantity or commission rate.

When your status is Under Review, you can still remove products from the campaign by clicking Delete.
When your status is Approved/Scheduled, you can remove products from the campaign by clicking Withdraw.
Please note that the Withdraw option may not be available for all campaigns.
If the request to delete your product from a campaign is approved, the status will change to Expired. If the exit request is rejected, the status will return to Approved.
You can also batch withdraw the products (maximum 500 SPU each time) as show below:
Editing the SKU information (ie. adding a new variation of the product) will cause the SKU ID to become unavailable. When that happens the campaign price will be tagged as‘Price Failure’. In this case, you will need to withdraw the product and join again with the new SKU ID.
It is recommended that you make edits to the SKUs (including variations like colors / sizes) before you enter the product for campaign registration.

How to Review Recommended Products

TikTok Shop's operations team may also register products on your behalf for product campaigns. This means you can now participate in campaigns with ease and save time on the registration process. Product registrations are subject to your approval.
To review recommended products for a campaign on the Seller Center on PC, visit the Campaigns tab. Click Product/Shop Campaigns.In the Pending Registration tab, you will see the campaigns where we have recommended your products to join.
Click Product confirmation to review recommended products registered by our platform.
Please double-check the following information for each product:

• Product Name / Product ID
• Retail Price / Campaign Price
• Available Stock / Campaign Stock

If you are interested in participating, you have two options:

1. Option A: Agree to the request for an individual product

• Click Approve to agree with the product registration.
• If needed, you can click View to check the detailed SKU information of the product.

2. Option B: Agree to requests for multiple products in bulk

• After checking multiple products, click Batch Approve to agree with the product registrations.

Once you agree to the registration, the status of the products will change from Pending registration to Under review and they will enter the campaign product tab for our platform's review. After approval, the campaign price and inventory will be locked when the campaign takes effect.
If the product does not meet your expectations, you can choose to reject:

1. Option A: Reject the request for a single product

• Click Reject to reject the request for the product.

2. Option B: Batch reject requests for multiple products

• After checking multiple products, click Batch Reject to reject the requests in batches.
• You will need to provide a reason for rejection.

Once you reject the registration, the status of the products will change from Pending registration to Unregistered. The corresponding campaign inventory and price will not take effect during the campaign period. Additionally, the product will no longer be displayed in the Pending registration products section.

Bulk Import Your Products

Bulk Import within Seller Center：On the campaign details page, click Register products and select Online bulk registration.
You can choose to add all products in the shop or select specific products by categories or brands.
Once you have selected the products, input the campaign price and stock as a batch.

1. Campaign price: Percentage (%) off discount will apply to all selected products
2. Campaign stock: enter the amount of stock you would want the discount to be applied to

Check all the information before clicking 'Submit'
Bulk Import by Excel：On the campaign details page, click Register Products and select Upload File.
Download the Excel template.
Fill in the Product and SKU IDs, campaign price and campaign quantity. Make sure to adjust your fields to the "Text" format, to ensure your Product and SKU IDs are correctly inputted.
Upload your file until a finished status appears for each file.
You can recheck the final uploaded status by visiting the Campaigns tab and seeing your uploaded products on the campaign submission page.

How to Track Campaign Performance

You can view data related to joined campaigns in Data Compass. Click on Marketing tab and select Campaign Performance under the Promotions tab.
All previously joined campaigns will be shown. Campaign details will be available by clicking on each specific campaign.
You can click on "Campaign report" to see the summarised campaign metrics.
You can also download and share the report with others.
Learn more about analyzing your products' campaign performance in this feature guide.

FAQ

1. Am I allowed to join more than 1 campaign?

Yes. You can join as many campaigns as you wish. However, please take note that the lowest submitted campaign price will always take priority.
In the above example, there are 2 campaigns with overlapping dates and 2 different campaign prices. In this scenario, Campaign A's price is lower and will be prioritised over Campaign B. This means this product will be priced at $100 between 1-10 Jun, and $110 between 11-15 Jun.

2. Can I set up other seller promotion tools if I join the campaign?

Yes. You can set up other seller-funded promotion tools, such as Flash Deal or seller vouchers, to be used along with campaigns. However, please take note that the campaign price will always be prioritised regardless of price.
In the above example, there is a campaign and Flash Deal set during overlapping periods. In this scenario, the campaign price will take effect between 1-5 Jun and Flash Deal prices between 6-10 Jun.