TikTok Shop ACE Indicator System
What is ACE Indicator System & Operation Methodology
ACE Indicator System is a set of indicators that can be monitored, compared, analyzed, applied, and operated in TikTok Shop.The key advantages of ACE are:Comparable: ACE & touchpoints category rankings/benchmarks provided.
Analyzable: ACE diagnosis metrics per touchpoints to be available for deep dive analysis in 2024.
Actionable: Solution menu & best practices provided under ACE & touchpoints, updated timely.
How does ACE work for brands & sellers?
ACE Indicator System consists of a set of indicators & suggested metrics under Assortment & Content scenario, including:- Constituent elements of GMV: around the Assortment (goods) and Content (content) index, sellers in the marketplace and content scenes of each touchpoint GMV - directly related indicators;
- Amplification of GMV: On the basis of goods and content, various indicators related to Empowerment (amplifier), which can continuously amplify GMV, such as consumer operation (including population segmentation, brand strategy population, user asset growth, member operation, etc.), experience improvement (such as store experience optimization), marketing (such as marketing IP, monetization placement, etc.).
- Step 1: Touchpoints Assessment. Analyze the detailed proportion of the brand/seller's current touch points in content and marketplace. Define the Core Touchpoints based on touch-point GMV (recommended basis: main touchpoint: touchpoint that brings 80% of sales; rising touchpoint: the fastest growing touchpoint ). Focus on the GMV performance of "main + star" touchpoint.
- Step 2: ACE Indicator Diagnosis. Through the ACE indicator system, query the industry average benchmark, industry TOP benchmark and industry ranking of the index & score of the brand key field and key touchpoint . Synchronously combine the difference between the GMV ratio of these touchpoints and the industry benchmark to determine the index and corresponding touchpoint that need to be further higher on the priority list of optimization operations. Do a good job in analysis, that is, through the metrics under ACE scenarios and touchpoints, further analyze the performance of indicators under key indices and the first level indicators with problems.
- Step 3: Operation and Improvement. Apply ACE in operations & optimization leveraging the scenario menu TikTok Shop provided regarding your planning and execution, that is, correspond to the direction of the indicator's operational scenario, query the solutions that can be improved, formulate improvement plans and implement reviews, and finally achieve the improvement of directional indices.
