Late Dispatch Rate (LDR)

What is the Late Dispatch Rate (LDR)?

The Late Dispatch Rate (LDR) is the percentage of all orders (over a period of 7 calendar days) that are not updated to "Shipped" status before the LDR deadline specified in the Order Fulfillment Timelines.You should aim for an LDR of less than 4%. ExampleYou have 100 orders in the last 7 calendar days:
  • 80 orders were Shipped before the LDR deadline.
  • 15 orders were Shipped after the LDR deadline.
  • 5 orders were Unshipped after the LDR deadline.
Calculation:Late Dispatch Rate = (Orders shipped after the LDR deadline + Orders unshipped after the LDR deadline) ÷ Total orders (excluding orders cancelled before the LDR deadline)= (15 + 5) ÷ 100
= 20%*Note: LDR calculation excludes orders that are cancelled before the LDR deadline.image

Where can I find my LDR?

You can find your LDR in the Shop Health section of the Seller Center.
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What about Non-Working days and Public Holidays?

  • A "working day" refers to any day from Monday to Friday. Saturday, Sunday and Public Holidays are considered non-working days.
  • NOTE: In Kedah, Kelantan and Terangganu, a "working day" refers to any day from Sunday to Thursday, inclusive of State Holidays. Friday, Saturday and National Holidays are considered non-working days.
Non-Working days and Public Holidays are not counted when your LDR is calculated.

What would happen if I do not meet the target above?

Enforcement actions may be taken depending on how high the number of late orders are.
Order Volume Limits may be applied as follows:
  • LDR is ≥20% but <30% -> You will only be able to sell up to 90% of your average daily order volume
  • LDR is ≥30% but <50% -> You will only be able to sell up to 70% of your average daily order volume
  • LDR is ≥50% -> You will only be able to sell up to 50% of your average daily order volume
Your Account Health Rating (AHR) points may also be deducted as follows:
  • LDR is ≥ 20% -> Deduction of 5 AHR Points
  • LDR is ≥ 30% and late-dispatched orders ≥ 50 -> Deduction of 10 AHR Points

How to Manage LDR

  1. To be safe, always make sure the parcel is scanned on time by the courier.
  2. If you want to be safe, create a manifest form that can be used as evidence when something happens.
    1. Below is an example of manifest form. You can create by your own. This manifest form can help you when you facing any courier issue.
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What happens if I breach these guidelines?

If you are found to violate these guidelines, you may have enforcement actions taken against your account. You should note that repeated offenses will result in more significant penalties.
Please see our Seller Enforcement Policy article and Seller Terms of Service for more information. If you think an enforcement action has been taken against you in error, appeal via the Seller Center. Please read our Seller Appeal Guidelines article for more information.