Pre-Orders

How do I qualify for the right to mark my products as "pre-order" products?

If this is the first shop for which you are seeking the right to mark your products as "pre-order" products:

• That shop must be selling customised or handmade products, and
• You will need to receive an invitation from us to obtain this right.

If you are already operating a shop which has the right to mark products as "pre-order" products and you would like to obtain the right for another shop:

• The second shop must be selling customised or handmade products, and
• The Seller-fault Cancellation Rate (SFCR) for your previous pre-orders must be less than 10%, and
• You must have less than 15 cancelled pre-orders over a 30 calendar day period.

How do I mark a product as a "pre-order" product?

If you have the ability to mark your product as a "pre-order" product, you can do so by navigating the Seller Center as follows: Products > Manage Products > Edit > Sales Information > Pre-order

What do I need to do to maintain my access to this right?

Both your shop and products that have been marked as "pre-order" products must meet certain conditions for you to maintain your access to this right.
Shop-level Criteria:

• The SFCR for the pre-orders received by your shop must be less than 10%, and
• Your shop must have less than 15 cancelled pre-orders over a 30-calendar-day period.

Product-level Criteria:

• The SFCR for your "pre-order" product must be less than 10%, and
• Your "pre-order" product must have less than 5 cancelled pre-orders over a 30-calendar-day period.

What happens if I do not meet the criteria above?

• If your shop does not meet the above shop-level criteria, you will not be able to list "pre-order" products.
• If your products do not meet the product-level criteria, they will be delisted if they are "pre-order" products. However, you can re-list them as standard orders.

If you think an enforcement action has been taken against you in error, appeal via the Seller Center. Please read our Seller Appeal Guidelines article for more information.
Please click here to read our TikTok Shop Pre-Order Qualification Guidelines.