Join our Shipping Fee Program to enjoy not just an opportunity to be part of this initiative, but also shipping vouchers & visibility placements: Click here to learn how to join SFP

2. Set up your TikTok Business Center account

In order to get selected for this initiative, sellers must have a connected TikTok Business Center account. If you have not set up this before, you can refer to the guidance here: How to set up TikTok Shop Ads in Seller Center

How do I opt-out of the SFP increased traffic initiative?

If you do not want to enjoy this intiative from the SFP, you can opt-out by:

• Heading to Business Center > Partners
• Find TikTok Shop Official partner and click to bin it