TikTok Shop Star Creator Program
What is the Star Creator Program?
The Star Creator Program recognises high-quality, trusted creators on TikTok Shop who consistently deliver a great shopping experience. As a Star Creator, you'll earn an exclusive Star Creator badge on your LIVE streams and show customers you're a top, reliable creator at a glance.Note: The Star Creator Program is currently only open to affiliate creators.
Key Benefits for Star Creators
Exclusive Star Creator Badge
Your badge appears on your LIVE streams, helping you stand out and show customers you're a trusted creator.More Visibility and Trust
Your content gets a boost in TikTok's recommendation feed, helping you reach more viewers and drive more sales.Automatic Campaign Eligibility
You'll be automatically included in major sale events like double-digit campaigns, to increase your exposure and sales opportunities.Enhanced Creator Support (New!)
Get priority support and early guidance to resolve violations before they impact your account.Promote Coupons (New!)
Boost your shoppable content for less and grow your GMV, commissions, and followers!If you're a Star Creator, here's how to find your coupon on the TikTok app:
- Go to any of your content, tap on the three dots (•••) and select Promote
- Long press on any of your content and select Promote
Where can viewers find my Star Creator Badge?
Creators who qualify as Star Creators will receive a badge that highlights them as top performers and helps increase their visibility to customers.Viewers can see your Star Creator Badge directly on the TikTok app during your LIVE streams.
How to Become a Star Creator?
To earn the Star Creator badge, you'll need to meet all of the following requirements each month.
For more details on how your performance and account standing are assessed, refer to the following articles:
- Creator Health Rating
- Creator Account Standing Tool
- Promotion Quality Points (PQP)
- Creator performance analytics
When Will You Be Assessed?
Your Star Creator status is reviewed every 15th of the month, based on your performance over the previous 30 days. If you meet all requirements during the assessment, you'll receive the Star Creator badge for the next monthly cycle, along with its exclusive benefits.The badge resets monthly, so keep creating and growing to maintain your status — and make sure to follow TikTok Shop policies to avoid losing it.
Where can I find my performance data?
Navigate to: TikTok Studio > Monetization > Performance Data > Data
Frequently Asked Questions
How do I join the Star Creator Program?
No sign-up is required. TikTok Shop automatically evaluates your performance each month to determine eligibility.
What resources can help me qualify for or maintain my Star Creator Badge?
TikTok Shop offers tools and guides to enhance your performance and help you qualify for or maintain your Star Creator badge. These resources are designed to boost your success on the platform.
What happens if I lose my badge?
If you fail to meet the criteria, your badge will be removed in the following month. However, you can regain it if your performance improves during the next evaluation period.
Why did I lose my badge even though I met the criteria?
The Star Creator badge and its benefits may be removed at any time if your account is found to have recurring or serious policy violations and severe customer complaints — even if all requirements are met.
Can I receive the badge if I'm an official or marketing creator?
The Star Creator badge is currently only offered to affiliate creators as part of our pilot program.