Brand Qualification Rejection Reasons & Solutions

Why did my Brand Authorisation application get rejected?

Below you will find a list of potential rejection reasons and how to address them.

Inaccuracies

Inaccurate Trademark Name or Number: The trademark name or number provided by the seller does not match the number on the submitted trademark certificate or is not in any of the official IP databases
Inaccurate Application or Expiry Date: The seller submitted a trademark application registration date or expiry date that does not match the date on the trademark certificate or in any official IP databases.
Inaccurate Registrant: The trademark registrant information submitted by the seller does not match the registrant information on the submitted trademark certificate or in any of the official IP databases.
Inaccurate Trademark Certificate: The trademark certificate was not issued by an official entity (i.e. IPO, EUIPO) or is not recognised by WIPO.
Inaccurate Trademark Classification: The submitted trademark classification does not match the information stated on the submitted trademark certificate or any of the official IP databases.
Seller information mismatch: The submitted Proof of Purchase recipient information does not match the TikTok Shop registrant.
Purchase date mismatch: The submitted Proof of Purchase date does not match the submitted Proof of Purchase document.
What can be done?

• Review and input the information as it appears in supporting documentation.
• Note: your provided information must be exactly the same as the submitted documents (this includes capital letters, punctuation marks, and letter spacing).

Missing Information

Missing purchase item information: Submitted Proof of Purchase does not have the item's purchase information, brand, quantity, or price.
Missing seller information: The submitted Proof of Purchase does not have the Proof of Purchase issuer information.
Missing buyer information: The submitted Proof of Purchase is missing the recipient's information.
Missing or expired purchase date: The submitted Proof of Purchase does not have an issue date or has an issue date over 12 months old.
What can be done?

• Please submit the missing information and ensure that it is valid.

Invalid Information

Expired Trademark Certificate: The validity period of the submitted trademark certificate has expired.
Expired Distributor Letter: The submitted 'Letter of Authorisation'/'Distribution Letter' letter issued by the brand, trademark owner, or authorised seller has expired and is no longer valid.
Invalid Trademark: The trademark is still being processed or is not officially registered yet or; The trademark name or number does not exist in any of the official IP databases.
Unqualified Owner: The seller is not the trademark owner.
Unqualified Image of Product: The submitted images are not clear/ of the actual product packaging or do not include six different views (front, back, top, bottom, left, right).
Unqualified Image of Stock: The submitted images are not of the actual products as proof of purchase inventory.
Unqualified Proof of Purchase Document: The submitted document is not proof of purchase (could be delivery bill/ purchase order).
Document error: The submitted document format is incorrect, unable to present in the review system.
What can be done?

• Please submit valid information, documents, proof of purchase, images of product and/or inventory.
• If the seller is not the trademark owner, they must obtain a "Letter of Authorisation"/ "Distribution Letter" and apply for Brand Authorisation as a 1st or 2nd Level Authorised Seller.

Inauthentic Information

Inauthentic Distributor Letter: There are signs of alteration or masking of information on the submitted 'Letter of Authorisation'/'Distribution Letter' issued by the brand or trademark owner or authorised seller.
Inauthentic Trademark Certificate: There are signs of alteration or masking of information on the submitted trademark certificate.
Altered document: There is a sign of alteration or masking of information on the submitted Proof of Purchase.
What can be done?

• Please submit the original documentation without alteration or masking of information.

Other issues

Unclear Trademark Certificate/Distribution Letter: The information on the trademark certificate, letter of authorisation or distribution letter is not legible or can not be verified.
What can be done?

• Please submit a clear copy of the original documentation.

Issues with Distributor Letter: One or more levels of 'Letter of Authorisation'/'Distribution Letter' was not issued by the brand or trademark owner or authorised seller.
What can be done?

• Please submit a 'Letter of Authorisation'/'Distribution Letter' issued by the appropriate rights holder (Trademark owner or authorised seller)

Lack of supporting information: The Proof of Purchase was not issued by the brand owner; or the provided information was insufficient to support that Proof of Purchase issuer was the authorised distributor.
What can be done?

• Please provide information to support that the Proof of Purchase issuer is an authorised distributor.

Unable to recognise source of purchase: There was no indication that the Proof of Purchase was issued by the brand owner or authorised distributor
What can be done?

• Please submit a Proof of Purchase that was issued by the brand owner or authorised distributor

Product Quantity Insufficient: The total quantity of the purchased item on submitted Proof of Purchase is insufficient for 12 months of stock.
What can be done?

• Please submit Proof of Purchase with a quantity sufficient for 12 months of stock.