Keyword Ranking

This article will teach you how to use the Keyword Ranking feature. By the end of it, you will know how to use it to search for keywords based on different rankings, and from there, use them as a guide to improve your product listings.

Sorting Keywords on Keyword Ranking

1. On Data Compass > Search > Keyword Ranking, after selecting your time period (by day, week or month), you can customize the keywords into a few types.
   1. List Type:
      1. Top search keyword: Keywords sorted by their search volume
      2. Rising keyword: Keywords sorted by their growth volume
      3. High-potential keyword: Keywords sorted by search volume, meaning they have a higher chance of ranking. This means the product is lacking in supply but has high search volume on TikTok Shop.
   2. Search Intent:
      1. Product: These are product-specific keywords, specifically for the purpose of looking for a product.
         1. Example: foam spray, sponge.
      2. Others: These are keywords that are not product-specific but product-related. They could be about a theme, a need, or a purpose that selected products can meet.
         1. Example: Christmas decoration (when buyers look this up, they could be looking for Christmas trees, Christmas lights or any other Christmas-related items)
   3. Category: Main and sub categories of products
      
      

Keyword Ranking List

1. Once you have selected your keywords, the keyword list will refresh.
   
2. On the keyword list, there are a few things to take note of:
   1. As an overview, each keyword shows:
      1. Ranking
      2. Keyword
      3. Past 30 day search trend
      4. Opportunity score
      5. Search volume
      6. Available products
      7. Action
   2. You can hover over the ? To view the definitions for some of the aforementioned metrics.
   3. Looking for a specific keyword? Input in the search bar.
      
   4. Click on View Trends for a trend chart and select the applicable metrics.
      
   5. Three of the metrics are customizable under the Metrics tab. Simply select or deselect the ones that are not applicable.
      
3. You can compare up to four keywords and see how they benchmark against each other.
   1. You can also select the sections they are benchmarking against, whether it is search volume or opportunity score.
      
4. Finally, you can export the list.
   
   

Get To Know What Your High Potential Keywords Are

1. On the High-potential keyword tab, you will notice some keywords have markers below them, indicating that they are either:
   1. Serious Shortage/Shortage: A lack of these keywords, use them to fill in the gap.
   2. Hot: These keywords are trending.
2. Keywords can have one or both metrics.
   
3. Click on View details to analyze the keyword:
   1. Opportunity score: The search volume of the selected keyword(s) is divided by the number of products displayed in the search results. The search volume score is only a representation and does not represent actual search data.
   2. Search volume: The number of times the keyword is searched during the selected time period.
   3. Available products: The number of products displayed after searching for the keyword during the selected time period.
      
4. Click on Submit products to take advantage of the shortages and keywords' potential:
   1. You will be directed to the Opportunity Center to choose the products that are lacking in supply for uploading.
      
      

FAQs

1. Are the scores indications that a product will do well?

• While the scores show the potential for a product's exposure and growth, they are meant to be references and do not guarantee performance.