TikTok Shop Platform Abuse Policy

TikTok Shop is committed to maintaining a fair and trustworthy marketplace for all users. This Policy sets out the practices that undermine that commitment and the consequences that apply when these practices are detected.

Prohibited Practices

1. Dropshipping

Dropshipping is not permitted on our platform. Dropshipping occurs when a seller uses the platform's shipping subsidies or services to fulfil or ship an order for a sale that did not originally take place on the platform. This includes:

• Duplicating any sale you made outside TikTok Shop on TikTok Shop itself
• Placing an order on behalf of a customer who does not have a TikTok account and/or shipping such an order to that customer
• Advising a customer to place an order via your Livestream on the basis that it qualifies for free shipping, where the underlying sale did not originate on TikTok Shop

2. Abuse of Platform Subsidies

Abuse of platform subsidies occurs when a user misuses subsidies granted by the platform, thereby causing the platform loss (e.g. financial loss, efficiency loss), in order to gain a personal benefit. Abuse of platform subsidies is not permitted on our platform. This includes:

• Artificially inflating or manipulating product prices, whether by bundling products with services or otherwise
• Deliberately misnaming, mislabelling or misdescribing products in order to list them under product categories in which they clearly do not belong

3. Placing Fake Orders

Fake orders are orders that are not made by legitimate customers or for legitimate purposes, such as colluding with customers or a group of customers to order large amounts of the same or similar items from a seller's shop to boost its sales performance. This includes:

• Orders placed by the seller themselves, individuals connected to the seller, or affiliates working in coordination with the seller
• Self-purchasing or coordinating with a customer or group of customers to order large quantities of the same or similar items to boost sales metrics
• Using invalid, duplicate, or fabricated tracking numbers
• Shipping to an address that does not match the order's stated delivery address

The Platform may also identify fake order activity through the following signals, which may be used as grounds for investigation or enforcement:

• A buyer or group of buyers frequently purchases large quantities of the same or similar items from a single seller
• A seller's product reviews are inconsistent with or unrelated to the product listing
• Other patterns of behaviour that suggest artificial manipulation of sales performance

4. Fraudulent Shipping Behaviour

Fraudulent shipping behaviour occurs when a seller deliberately misrepresents, manipulates, or circumvents any part of the shipping or fulfilment process — whether to avoid penalties, deceive the Platform, or harm customers. This is not permitted on the Platform. This includes:

• Falsifying order status: Updating an order's status in Seller Centre before the corresponding action has taken place — for example, marking an order as "Awaiting Collection" before it has been packed, in order to avoid a Late Dispatch flag
• Shipping incorrect items: Sending empty, incomplete, or incorrect packages, or products that do not match their listing description or order details
• Providing false shipping information: Submitting invalid or duplicate tracking IDs, or false return shipping or warehouse addresses
• Delivering to an unauthorised address: Shipping an order to any address other than the customer's stated delivery address
• Modifying customer details without consent: Changing a customer's order or shipping information without their knowledge or agreement
• Shipping prohibited items: Shipping any product that is prohibited under TikTok Shop's Prohibited and Unsupported Products policies, restricted by your Logistics Service Provider, or illegal under applicable law

What happens if I breach this Policy?

If you are found to violate this Policy, you may have enforcement actions taken against your account. You should note that repeated offenses will result in more significant penalties.
Sellers: Please see our Seller Performance Evaluation Policy and Seller Terms of Service for more information. If you think an enforcement action has been taken against you in error, appeal via the Seller Center. Please read our Seller Appeal Guidelines article for more information.
Creators: Please see our Creator Enforcement Policy and Creator Terms of Use for more information. If you think an enforcement action has been taken against you in error, appeal via the TikTok App. Please read our Creator Appeal Guidelines article for more information.