Product Title Optimizer
This article will guide you to have good quality product information and how to optimize your product performance better by using Product Optimizer feature in Seller Center. Product information quality refers to product names, descriptions and images. High quality product information can help sellers generate more traffic and increase conversion rate.
On this page, you will see suggestions to improve product visibility based on the issues that your products have.
There are 3 Key Functions of Product Optimizer to guide you optimize your product information:
In the top part of the feature, you will see post-optimization data monitoring which includes Visitor Uplift and Revenue Uplift.
Optimization Guide
The product optimizer will suggest you to optimize your product title and product images according to the platform listing guidelines and best practice.
Optimization Guide
Benefit of Optimizing Product Information Quality
Product Optimization Guides
Go to Seller Center and hover to Product Optimizer module.On this page, you will see suggestions to improve product visibility based on the issues that your products have.
Gains from Optimization
Recommendation Opportunities Tab
The recommendation opportunities tab allows you to optimize products to be recommended to customers via multiple channels in TikTok, such as: Recommendation in Shop Tab and Products of Same Store. Product optimizer will suggest you to optimize your product description and product images according to the platform listing guidelines and best practice.- Product Description
Functions | Description |
| Issue Tag (Highlighted in Red) | Display issues related to your current product descriptions. |
| Description box | You can edit your product description freely according to your preferences and do not forget to pay attention to the issue tags. |
| Smart description recommendation | Product optimizer is complimented with a smart description generator, which provides you with suggested product description based on the current information in your product description. You can apply the generated description if you think it is suitable for your products. |
- Product Image
Functions | Description |
| Issue Tag(Highlighted in Red) | Display issues related to your current product images. |
| First & other image identifier | Product optimizer will split the image into two; first images & other pictures. You will be able to identify the issues based on this grouping. |
| Plain Background Editor | Next to the first image picture, you will see a green box that you can click to generate a white background image automatically.This will only appear if the image has background issues.A plain background will make your product look more professional |
| Upload Image | You can upload images directly according to the issue tag |
| Submit | Once you finalize your new product title, do not forget to submit it. |
Search Ranking Opportunities Tab
The search ranking opportunities tab allows you to optimize your product to increase search traffic to your product. This will help your products appear on the top search every time customers are looking for relevant products through the search bar.The product optimizer will suggest you to optimize your product title and product images according to the platform listing guidelines and best practice.
- Product Name
Functions | Description |
| Issue Tag(Highlighted in Red) | Display issues related to your current product title. |
| Title column | You can edit your product name directly, according to your preferences and based on the issue tag. |
| SEO keywords | You can add / remove keywords from your current product name directly. It is recommended to have SEO keywords in your product title to increase product searchability. You can also rearrange the seo keywords positioning inside the product title.The system will give recommendations to be added into your product name based on the frequently searched keywords. |
| Submit | Once you finalize your new product title, do not forget to submit it. |
- Product Image
Functions | Description |
| Issue Tag(Highlighted in Red) | Display issues related to your current product images. |
| First & other image identifier | Product optimizer will split the image into two; first images & other pictures. You will be able to identify the issues based on this grouping. |
| Plain Background Editor | Next to the first image picture, you will see a green box that you can click to generate a white background image automatically.A plain background will make your product look more professional |
| Upload Image | You can upload images directly according to the issue tag |
| Submit | Once you finalize your new product title, do not forget to submit it. |
Product Issues Detail
Product optimizer will run analysis of your current product information and will notify you of the optimization items through diagnostic tags. You can find the list of diagnostic tags in the table below:Product Listing Components
See the table below that shows product listing guidance to improve your product listing quality.FAQ
- Why does image optimization appear in both tabs? What will happen if I optimize from either one of the tabs?
- Product optimizer is designed to optimize your product based on certain scenarios that you want to achieve: recommendation opportunities or search opportunities. Both scenarios require good image quality, hence the appearance of image optimization in both tabs.
- If you optimize from either one of the tabs, it will be reflected in both scenarios.
- What will happen to the current Recommendation Tools or Search Operation Tools? (not applicable for TH)
- How often am I required to optimize my product?