LIVE Manager

Overview

LIVE Manager gives you greater control over how you plan and manage your LIVE shopping streams. Within LIVE Manager, you can control all aspects of planning and managing LIVE sessions without depending solely on your mobile device. It's also a great way for moderators and assistants to plug in so that you can focus on hosting a great live event.

Accessing LIVE Manager

Entrance: https://shop.tiktok.com/streamer/welcome
The LIVE Manager platform is a product tool that enables Hosts (Seller official account, Seller marketing accounts and Affiliate Creators) to conduct content marketing via Livestream, short videos & showcase.

LIVE Manager Home Page

Whether you're new to LIVE shopping or more experienced, you can access all that you need to know in order to plan and run your events from LIVE Manager's home page.

• Checklist for success outlines key actions to take to improve your performance as a LIVE seller.
• Data from your Latest LIVE gives you a snapshot of how your most recent LIVE performed, including LIVE GMV, est. LIVE commission, items sold, customers and new followers.
• Your upcoming events enables you to schedule upcoming livestreams and see a list of your upcoming events here as well.
• LIVE Tasks are opportunities to earn exciting rewards by going LIVE a certain amount of times.
  
  

LIVE Console

The LIVE Console is the main interface that you will use to manage your stream from a desktop environment. It has three major components (from left to right):

1. On the left hand side is where you can add products, set up Flash Sale, Giveaway, Billboard and Coupon. Please note that in order for you to go LIVE, you must have at least 1 product added to your LIVE. (We recommend adding at least 10 products).
2. In the middle is the video feed. This is what your viewers see as you go LIVE.
3. On the right is where you can access analytics and interact with your viewers.

Clicking on "Switch mode" in the right column will bring up an option to toggle between Control focus mode or Video focus mode. Video focus mode will look like the screenshot right above, whereas the Control focus mode will look like the image below.

Add Products to Shopping Bag

There are a few ways you can manage products, including:

• Rearrange the order of the products by dragging them or by changing their order number
• Move products up to the top of the list
• Delete products from the list
  

Once you go LIVE, you will see the Pin button, which allows you to pin the product and make it visible to your viewers.

LIVE Giveaways

Live giveaways allow you to offer free products to your viewers to drive engagement in the livestream. Click on +New giveaway, then configure your giveaway settings such as prize, quantity, giveaway tasks and duration.

1. Keep in mind that the number of winners and items per winner cannot exceed the number of available items.
2. Giveaway tasks determines how viewers can participate in the giveaway:
   • If you select Comment, then enter a comment that viewers must type into the LIVE chat in order to be considered for the giveaway.
   • If you select Follow host, then viewers can only participate in the giveaway after following you
   • If you choose None, then no comment must be added, but you still have to select a Countdown, which is the period of time during which users can participate in the giveaway.
3. Accept the terms and then click Create. You have now created the LIVE Giveaway, which will appear on the left panel. Click Publish to start the giveaway or edit it by clicking on the pencil icon.

LIVE Billboards

LIVE Billboards can help you communicate critical product selling points and exciting promotions throughout the duration of the session as shoppers enter and leave. You can even use images for an even more eye-catching and engaging experience.

Going LIVE from Desktop & OBS Virtual Camera

You can initiate a stream from LIVE Manager for an immediate go-LIVE experience or begin a stream on desktop for a scheduled event. This allows you to select different camera and audio sources, including OBS Virtual Camera (Open Broadcast Software).
Note: OBS is a 3rd party software - we cannot offer support for issues specific to the OBS application.

Initiating LIVE from Desktop

1. Navigate to LIVE dashboard and click Go LIVE. If you're starting a scheduled event, navigate to the event in LIVE Events tab and click Go LIVE for the selected event.

Note: You won't be able to go LIVE before the event's scheduled start time.

2. Select the video source and audio sources from your computer for the stream. Click Go LIVE
   
3. If OBS is detected running in the background, OBS Virtual Camera will be the default option for the camera source. You can also manually select OBS Virtual Camera as the Video source in the Audio & Video settings. When the user clicks start, the stream will begin and pull the video feed from OBS
4. Once LIVE, you can manage the stream via the Mobile app by selecting Manage LIVE. This allows you to manage and pin products and deploy promotions on your phone.
5. If you select Go LIVE on your phone, you will be reminded that you are streaming on another device and that you need to end your LIVE on desktop to begin a stream via the TikTok App.

Desktop Practice Mode

You can also enable Practice Mode to emulate your stream experience without viewers being able to see your stream. Practice Mode can be enabled from LIVE Manager or from a specific event ahead of its scheduled time, and you can engage Practice Mode to try out streaming with different video and audio source inputs, such as OBS.

1. In the center screen, click on the down arrow and select Practice. Select the video source and audio source.
   
2. Once Practice Mode has been enabled and you click Practice, a practice stream will begin that no viewers will be able to see or join. You'll see a label in the left column indicating that Practice Mode has been engaged.
   
3. To end Practice Mode, click the power button in the top right corner of the center screen. Alternatively, click Go LIVE to begin an actual LIVE.
   

Operating your stream

Once you have set up your products and promotions, when you start your LIVE, the stream will sync with the center screen, showing you the livestream here as well.
Managing Video, Sound and ScriptsYou can turn on and off the script prompter in the middle column.
Managing CommentsWhile LIVE, you can read and reply to viewers' comments from the comment section on the righthand screen.
To reply to a comment, click the comment, select the arrow button and type your response. All viewers will be able to see your reply.
You can also pin a comment to bring better visibility to a specific viewer or moderator comment. Select pin comment to position the comment at the top of the comment feed. A pinned comment on desktop will also appear pinned on mobile.
In the All activities dropdown, you can keep tabs on important activities from your viewers, such as comments, new orders, new followers, giveaway updates and gifts. Engage with your viewers in real-time by acknowledging and responding to these activities.
During your event, in the Analytics tab you'll find key metrics such as GMV, viewers, and tap through rate. Click on "LIVE Dashboard" to analyze your livestream's real-time performance data in depth. In the Suggestions tab, you'll receive suggestions on how you can optimize your session's performance in real-time. For example, if a drop in traffic is detected, you’ll receive an alert and actionable steps to take to improve your performance.
OrdersFinally, any orders that come through during the LIVE session will show up in the Chat section.

Ending your event

When it's time to finish your event, you can either end your stream on mobile or from desktop. Click End Live on the center screen or tap the power button on mobile.

After your event

You can access Past events within the LIVE events tab for a list of all events. If your event had multiple sessions over the course of the event, each session will be broken out beneath the main event. You can view granular details for each session, including:

1. Number of products featured in the session
2. Number of LIVE Giveaways featured in the session
3. Analytics: Clicking Analytics will take you to the Livestream Analytics for that session to view detailed performance
4. View console: Clicking View console will open up that session's specific console, where you can view past giveaways and winners, and replay or download the session and session comments. Note that you can't make any edits to a past session or its settings.
   

Analyze performance

After your LIVE is complete, navigate to Data Compass > Livestream Analytics. Click on Details of the livestream that you want to recap. In the detail page, click on View Dashboard to be directed to the LIVE Recap dashboard.

FAQs