Affiliate Creatives for Ads (ACA), for Sellers

This guide will focus on affiliate operations, which entail setting up your Shop Ads Commission Rate.
Shop Ads Commission Rate is an optional feature that allows you to set a different commission rate when you use the Creator's short videos for your GMV Max. In this article, we will differentiate the Standard Commission Rate and Shop Ads Commission Rate.

Setting the Shop Ads Commission Rate in Open Collaboration

Adding a Shop Ads Commission Rate for your products in Open Collaboration can be done in both the Added products section and the Not added section. For this portion, we will do it from the Not added section. You can go straight to Open Collaboration using this: LinkOn Open Collaboration's Not Added page, go to Add to collaboration at the right-hand side of the screen as highlighted below.
The Open Collaboration details page will open with the Shop Ads Commission Rate section. This section will still pop up even if you haven't set up your Shop Ads account. You can do so by clicking the Set up in Seller Center redirect.
As mentioned in the section, the commission cost is not covered under your ad budget. The commission you will provide to Creators from your ad will be under the Affiliate program.
Once you have set your Shop Ads Commission Rate for your products, it will reflect under the Commission Rate and Est. Commission columns shown below.
Important: You can still use Creator Videos for boosting even without setting a Shop Ads Commission Rate. If you boost a video without it, the Creator will still receive the Standard Commission Rate.

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The product's Shop Ads Commission Rate can be edited by clicking on the Shop Ads button, prompting the edit window.
Important:

• Turning off Shop Ads Commission Rate does NOT mean you are turning off the ad.
• To turn off the ad, you will need to go to the TikTok Ads Manager (Link).
  

Setting the Shop Ads Commission Rate in Target Collaboration

Checking Authorized Videos for Shop Ads

In Ads Manager, create GMV Max ads as usual with Affiliate Post video source and you'll be able to see all authorized videos.

Standard Commission Rate vs Shop Ads Commission Rate

We prepared different scenarios for your reference if you choose to use a Creator's content for your Video Shopping Ads.

Tracking Affiliate Ads GMV

In Affiliate Center, under Affiliate Orders there will be commission metrics including the Shop Ads commission rate applied, estimated Shop Ads commission payment, actual Shop Ads commission payment.
If Shop Ads commission rate has not been set, the Standard commission rate will be used to calculate ad commission amount for ad orders, and this ad commission amount will be reported under Shop Ads commission payment.
Sellers can also analyse the breakdown of Shop Ads Commission payout versus Standard Commission payout by clicking Export Orders and downloading an Excel file that will include:

• The estimate and actual Standard Commission payment
• The estimate and actual Shop Ads Commission payment
  
  

FAQ

• When linking the product to the video, if the creator linked the product through TAP Campaign, then TAP Campaign commission rate will be applied.
• When linking the product to the video, if the creator linked the product through Target/Open collaboration, then for ad orders:
  • If Shop Ads commission rate has been set under Target collaboration, this Shop Ads commission rate will be used.
  • Otherwise, if Shop Ads commission rate has been set under Open collaboration, this Shop Ads commission rate will be used.
  • Otherwise, if Standard commission rate has been set under Target collaboration, this rate will be used.
  • Otherwise, the Standard commission rate under Open collaboration will be used.

1. If I don't set a Shop Ads Commission Rate for a video I want to boost, what commission rate will the Creator receive?
   • If the product does not have a Shop Ads Commission Rate, the Creator will receive the Standard Commission from your Shop Ads.
   • Decreasing or increasing shop ads commission rate will take effect immediately.
2. Which commission rate will be applied if the same product is simultaneously in multiple Open collaboration and Target collaboration?
   • If the same product is registered in multiple affiliate collaboration (Open Collaboration, Target Collaboration and TAP campaign), and a creator generates an order for that product from ads-boosted traffic, the commission rate will be applied as follows:

The creator will only receive one type of commission (either the Shop Ads Commission Rate or the Standard Commission Rate), depending on the above conditions, but not both.

3. How will order cancellation affect the reported GMV and commission?
   • The reported ads GMV will continue to include cancelled orders.
   • However, cancelled orders may not have affiliate commissions; this will continue to depend on each country's affiliate order cancellation policy.