Seller LIVE Coupon

This article teaches you how to use LIVE Coupon to increase your average order value and conversion rates. You will learn how to create, manage and track LIVE Coupons.

What is LIVE Coupon?

LIVE Coupon is a seller-funded promotional tool exclusively distributed during livestreams, which can be claimed and redeemed by buyers during checkout. The coupon type includes general product coupons for all buyers and followers only
Do note that Seller Coupons can be used in combination with Product Discounts, Flash Deal, and other seller discounts, as well as platform subsidies. Additionally, multiple Seller Coupons can not be stacked. When the buyer completes their order, the coupon with the greatest discount will be used.

Types of Seller LIVE Coupon eligibility

For LIVE Coupon, there are 2 types of coupon that you can create to tailor fit your needs during the livestreams:

1. LIVE Coupon: the coupon will be available for all LIVE viewers without specific criteria
2. LIVE Follower Coupon: the coupon will only be available for the viewers following your shop

💡 Pro Tips

1. Create multiple LIVE coupons for the livestream host to distribute, giving the host flexibility to distribute coupons for both viewer types.
2. Differentiate coupon configuration (minimum spend and discount amount) for each type, for example:
   1. Low minimum spend and small discount for LIVE Follower Coupon
   2. High minimum spend and attractive discount but with low quantity for LIVE Coupon
      

Set Up LIVE Coupon

On Seller Center PC

To create a coupon on the Seller Center on PC, visit the Promotions page.
Coupon Settings

• Discount type: You can set up Amount off or Percentage off coupons.
  • Amount off: Reduce the price by setting a fixed amount
  • Percentage off: Reduce the price by setting a percentage
• Minimum spend: The minimum spend required for buyers to enjoy the discount
• Maximum discount per order: For percentage off discount type, you can choose to set a maximum discount per order (The maximum discount per order must be greater than or equal to the Discount percentage x Minimum spend)
  • For example: If the discount is 50% and the minimum spend is 10, the maximum discount per order must be greater than or equal to 5.
• Usage Quantity: Indicate the claimable quantity for your coupon to be claimed by buyers. Once the coupon is fully claimed, the coupon will no longer be displayed to buyers (Note: The claimable quantity is not the actual usage quantity of the coupon as buyers who claimed the coupon may not successfully complete the check out with the coupon).
• Number of claims per customer: A maximum of 1 seller coupon can be applied per order by default. The number of claims per customer refers to the amount of times the same buyer can enjoy the coupon in different orders.

The coupon can be applied to either the entire shop or specific products only.💡 NoteTo maintain the optimal experience for both the seller and buyers, there is a voucher creation quota limit that is applicable only for the maximum upcoming & on-going seller vouchers:

• For specific product vouchers, you can set up a maximum of 350 vouchers for each targeted product
• For entire shop vouchers, you can set up a maximum of 300 vouchers.

💡 Pro Tips

1. We recommend creating LIVE coupon that are more attractive than Regular Coupon to provide exclusivity, as these coupons can only be claimed by your livestream audience.
2. Set your minimum spend at 1.2-1.5x higher than your average order value to increase your buyers basket size. You can obtain your store's historical average order value from Data Compass.
3. Create multiple tiers of coupons with low, medium, and high minimum spend. This will encourage buyers to purchase more products in a single order by offering a deeper discount for higher minimum spend.
   

On TikTok App

To create a LIVE Coupon via TikTok App, head to the LIVE Shopping Bag.

• To ensure viewers are able to claim available coupons during a livestream, sellers must pin a coupon for it to be available and displayed in the livestream room or in the LIVE Coupon page.
• If a coupon is created but not pinned, the coupon will not be available during the livestream.
• Only 1 coupon can be pinned at any one time, regardless whether it is a seller coupon or a platform coupon.
• Pinning a coupon card will replace a pinned product card, and vice versa. Learn more about LIVE Pin Cards here.
  

On LIVE Manager

Pinning a coupon card is also accessible via LIVE Manager PC, and doing so will display your coupon to viewers in your livestream.

Manage Coupons

Note: For the ongoing Seller Live Interactive Voucher, the existing promotion will still be applicable until expiration date. After the expiration date, you cannot create any new Seller Live Interactive Voucher anymore.
To manage a coupon on the Seller Center, visit the Marketing > Promotions page > Manage your Promotions to view the details of ongoing, upcoming and deactivated promotions.
You can also access the list of all promotions via LIVE Manager on PC
For ongoing promotions, only the total number of coupons can be increased. The other coupon settings cannot be changed. Select Deactivate to end a Coupon promotion.
To manage a coupon on the Seller Center App, select one of the promotions to view Coupon details.
❗ You can only view and deactivate a Seller Coupon on the Seller Center App, you may need to visit Seller Center PC instead for other configurations.

Track Coupon Performance

To monitor your coupon performance, visit the Promotion Analytics page.
You can select a Promotional Tool to display its Overview data and trends. Overview includes metrics such as GMV, Orders, Average order value, Discount amount...
You can also check the status and conversion performance of each promotion through the Promotion List. You can use the list to analyze which promotion generates the most revenue or ROI and optimize your promotional events in terms of product, event time, and event channel.
💡 Pro Tips

1. A low redemption rate could indicate that your promotions are not resonating with your audience or that they are too difficult to redeem.
   1. The minimum spend may be too high for the average selling price of the products.
   2. If you configured the coupon for specific products, you may need to test out a different selection of products.
2. Analyzing your average order value (AOV) can also help you fine-tune your promotional tools. If your AOV is lower than you'd like, try setting a higher minimum spend to encourage customers to spend more.
3. Track the revenue generated by your coupons to see which coupons are the most effective in growing your business.

Learn how to analyze the performance of your seller promotional tools through this guide.

How to Claim A Coupon

Claiming Coupons via LIVE RoomOnce the LIVE host has pinned a coupon card, viewers can redeem the coupon by clicking 'Claim'.

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Claiming Coupons via Coupon Panel & Coupon PageIf there are no pinned coupon cards or viewers would like to view more available coupon, they can do so via the Coupon Panel & Coupon Page in the LIVE Shopping Bag.

FAQ

1. Why am I receiving a "Maximum Discount Per Order is Low" message?

When your coupon is configured with Percentage off and has a low maximum discount per order, you need to check if the promotion is created as intended. Example:

A 20% off coupon where the maximum discount per order is $1

The original price of product A is $100

At 20% off the discount will be $20, however the maximum discount per order is only $1

It's an unattractive promotion as the final price would be $99

Maximum Discount Per Order is Low prompt will appear

If you click Continue to submit after seeing the message, the promotion will take effect as configured.

2. What happens if the host stops distributing the coupon during livestream but the LIVE Coupon is still within the claimable period?

The host can stop distributing the coupon any time during the livestream. They can also stop distribution and redistribute again.
Once the viewer has claimed the coupon, it will remain on the viewer's end; the host or seller can't take it back. It can be redeemed as long as the coupon is within the validity period.

3. Which accounts will have access to LIVE Coupon?

All linked accounts, including TikTok official account and (up to 4) marketing accounts bound to your seller account, can access to the LIVE coupon. If there are multiple accounts using the same LIVE Coupon that were created, coupons will be deducted from the same claimable quota.
Check whether the marketing accounts that are linked to your shop are correct and updated. If not, unlink the accounts to avoid unwanted distribution of the coupons by marketing accounts.